A start-up revolutionizing the industry

The food market is changing. Numerous start-ups are challenging the status quo at the cooling shelf with plant-based alternatives. As The Plantly Butchers (TPB), we are demonstrating how it’s possible – even as part of a large, traditional corporate group – to rethink an industry and use plant-based proteins to develop premium-quality products with a creative and surprising touch. In the twelfth episode of TFB talk, we introduce our product brand, Billie Green.

The Plantly Butchers: It doesn’t get any greener – our plan to revolutionize the industry as a corporate start-up and our next steps before we launch the product in the fall of 2022.